Weekly Poll: Do you play popular games that don't personally interest you at all out of professional obligation?

I am going to try and post a poll once a week for a while and see if enough people respond to create interesting data. The first question here is pretty straightforward:

If you are involved in the creation of Serious Games, do you play popular games that don't personally interest you at all out of professional obligation?

Part of our work, Step Three in Simulation Design in Three Easy Steps, is to find the "close-enough" game models to use as templates and frameworks. Part of our fun for most of us, meanwhile, is to play games that interest us, either as a result of genre or subject matter or designer. But do we make ourselves play games that are popular or well rated that don't interest us, out of a sense of professional obligation to see the mechanics? Do we consider aligning our own work with the games of the moment?

Please take a moment and answer the question. Also feel free to respond to this post with comments.